The Company
Or Yarok is a private non-profit organization, founded in 1997 by Israel Prize laureate Avi Naor. The organization is dedicated to reducing road accidents and promoting community involvement in road safety.
In this project, I redesigned the organization’s website, focusing on enhancing the user experience and developing a system for scheduling activities for companies and educational institutions.
In this project, I redesigned the organization’s website, focusing on enhancing the user experience and developing a system for scheduling activities for companies and educational institutions.
Target audience
The website is designed for organizations and companies seeking to schedule road safety activities for their employees in collaboration with the Or Yarok Association. It also serves as a donation platform, ensuring accessibility and a smooth experience for individuals who wish to support the organization.
Persona
Sivan, Office Manager
Background:
Sivan is an office manager at a mid-sized tech company. As part of her role, she is responsible for organizing company events and employee engagement activities, in addition to handling the day-to-day operations of the office.
Sivan is an office manager at a mid-sized tech company. As part of her role, she is responsible for organizing company events and employee engagement activities, in addition to handling the day-to-day operations of the office.
Needs:
Recently, Sivan heard on the news about the rising number of road accident fatalities, and the topic deeply resonated with her. When she was asked by senior management to organize a meaningful activity for employees, she decided to focus on road safety and contact the Or Yarok Association to coordinate an activity.
Recently, Sivan heard on the news about the rising number of road accident fatalities, and the topic deeply resonated with her. When she was asked by senior management to organize a meaningful activity for employees, she decided to focus on road safety and contact the Or Yarok Association to coordinate an activity.
Motivations:
- To provide employees with a meaningful and socially valuable experience.
- A sense of social responsibility and awareness of road safety.
- To meet management’s request for a relevant, high-quality activity.
- To provide employees with a meaningful and socially valuable experience.
- A sense of social responsibility and awareness of road safety.
- To meet management’s request for a relevant, high-quality activity.
Challenges:
- A very busy schedule and limited time to manage details.
- The need for a simple, fast, and transparent coordination process.
- Concern about possible communication gaps or logistical issues.
Key Website Needs:
- The ability to easily and quickly book an activity for employees.
- Clear confirmation that the request was received and scheduled.
- Access to information about available activity options.
- Direct contact information for a representative in case of questions.
- A very busy schedule and limited time to manage details.
- The need for a simple, fast, and transparent coordination process.
- Concern about possible communication gaps or logistical issues.
Key Website Needs:
- The ability to easily and quickly book an activity for employees.
- Clear confirmation that the request was received and scheduled.
- Access to information about available activity options.
- Direct contact information for a representative in case of questions.
Core Values: Efficiency, professionalism, reliability, and meaningful impact.
Design System
